When I first saw the new ad campaign that Chipotle is getting ready to launch, I wasn’t sure what to think. I was also a bit confused about their connection with Willie Nelson, and the fact that he covers Coldplay’s “The Scientist” in the two and a half minute commercial. But…it works! The ad made me cry by how true the message is, and how simple and easily understood it will be to viewers. What are your thoughts when you watch this?
Willie is a known advocate of getting things back to their natural state of being, and Chipotle claims to use sustainable vegetables and meats in their ingredients. I hope that Chipotle practices what they’re preaching, and that they can live up to this huge ad campaign and truly use sustainably farmed ingredients. Maybe some other big names in food will follow suit, and we can really get things back to where they started.
Here is the press release describing the project: Read more